Unhealthy Images of the Female Body :: Psychology, Self-esteem

To some degree women in various cultures do always experienced the pressure to conform to specific imaginationls. The new phenomenon in Western society is telling women that beauty has requirements. That is, to be attractive you moldiness be incredibly thing, firm, but not muscular and large converge (Grogan 41). Unhealthy images of the female body atomic number 18 continuously displayed in virtually all aspects of media, but television commercials are an incredibly strong influence. Although thither are many influential commercials, the ad campaign by Victorias Secret, contend My Body, is particularly frightening. The television commercials star the typical stick thin and zaftig models (McDonell-Parry) parading around in their underwear, wind blowing through with(predicate) their hair, making comments such as I love my body, my body is sexy and my body is my best-loved body. The idea of confidence is possibly trying to be visualized here, but the company strongly rein forces the narrow image of beauty created in Western society by choosing models that conform to Westernized beauty standards, thus contradicting the pedestal of confidence (McDonell-Parry). This specific Victorias Secret commercial, along with many other commercials, are being viewed by thousands of women, both young and old. The portrayal of these women on TV sends a message to young females that confidence is fun and sexy, but you stop only have it if you are extremely thin, busty, and beautiful like the displayed women. The commercials for the new line of bras could have easily been made to promote the love and grip of all women, despite their shape or size, but it chose to reinforce the impossible standards that the typical media source holds. It is images and ads like these that create inward ostracize feelings in young women. Self-esteem is considered to be a positive or negative attitude toward the self (Clay 451). Negative attitudes in young women can stalk from a v ariety of internal or external forces. An accurate manner to measure a young females self-esteem is through the interpretation of body dissatisfaction and what provokes it. Body dissatisfaction occurs due to three things, in the pose day the desire to be thin, the dread of weight gain and the idea that weight and shape are essential to a females character (Levine 11). All of these determinants of body dissatisfaction are a result of how media uses an phantasmagorical female body in virtually all of its aspects, thus creating a cultural norm that being thin is attractive (Levine 15).