Is Important To Study The Media Consumption?

Is Important To Study The Media Consumption?What is the media, wherefore is it meaning(a) to study the media and does it have an impact and can it change the vogue we call in and behave? These atomic number 18 questions that argon burning(prenominal) in the study of the media industry. The media is a communication tool that is used to transfer messages to the general public. There are many types of media, for example the radio, television, freshlyspapers and etc. Its important to be media literate as the media can be used to change and leave a unyielding impact on an individual.The media is one of the most powerful tools that have been created. The media plays a vital role in an individuals perspective on political, economic and socio-cultural issues. consort to Bazalgette Media studies open up your chthonicstanding of how things work, how people be get laid informed or misinformed and how the myths and ideologies that govern all our lives are created and sustained. (Baz algette, 2000). The media continually changes and evolves, the term media studies sum una standardised courses priorities dissimilar media different theories and different necessitateing outcomes (Bazalgette, 2000). Since this win is still new at that place are a lot of disagreements on how media should be see and it is overly a hybrid subject as the idea that it came virtually comes from a variety of sources (Bazalgette, 2000). Media studies is also readed an academic discipline as it binds the different types of hybrid disciplines such as semiotics, structuralism, sociolinguistics and a lot more and thither are no limits to an individual as how to analyze the media.The abstract of media is rattling important for this particular subject. Media studies are normally associated with the English language subject and also English Literature. However the difference is rather apparent and media studies courses uses economics, politics, psychological science and sociology persp ectives as ways to at a lower placestand the media as healthful as requirements to share texts from different contrasting perspectives. The English subject on the some other hand, deals with tuition and writing skills as well critical abbreviation. Bazalgette goes on to state that media studies are essentially political, it is political to ask questions like who owns a legitimate media and why (Bazalgette, 2000). This is known as media ownership, the individual consuming the media needs to have companionship about who owns what media. Is it owned by an individual, a small firm or a large conglomeration?The sympathy of what is examine and why it is studied is a very important topic in media studies. According to Bazalgetee there are five reasonings, the first is popularity. Why is there a certain game show, movie, song, or computer game studied more that other is simply because a lot if people like them (Bazalgetee,2000). This shows how audiences are manipulated and what th e prefer adapted media is. Second is exemplification, which means worthiness of study. It is characteristic of media studies that it tests and reviews its own theories, asking students to consider a range of examples and then to figure out not further the usefulness of a theory but also its limitations (Bazalgette, 2000). The third is notoriety, which helps us analyze media text in the contexts of social, political and culture. Most of these are controversial documentaries, movies or songs etc. The fourth is turning point, where selected text as state in the previous point, can be significant without being notorious. The last-place reason is aesthetic value, is a way of picking out important meanings from a text and making judgements.Important influences in media studies are self-importance and experience in a mediated world. Theself is seen as a product of the symbolic systems which precede it (Thompson, 1995).Identity and capacity to make understanding of the world around us is said to be an outcome of a symbolic project.Controversies to how the media construct our personal lives and the role it plays as well as the views of the world about it (Thompson, 1995).Studying the media is also a very computable way to understand the different jobs in the media industries and how these works are changing. The movie theater and broadcasting industries have been predicted to face a shortage of skills it the time to come and therefore will be in need of people who are literate about the mediaMedia study is a course that is rather dispute and it will somehow make a difference in our lives. It gives us the power of choice as well as questioning (Bazalgette, 2000).The media is like history as it interprets the past to show us what has gone into making us what we are nowIt also helps us to understand the complete kit and caboodle of our world and it helps us use our critical thinking skills as well as helping us definite how we communicate with othershelp us dete rmine the cultural fabric of our lives and it helps us interpret our world and its value and ideasbrings us political and ideological messages continuously and like technology, the media always learn the leading edge of modern technological innovation.As we have silent why its important to study the media, we also need to look at how the media is studied. There are two different schools of thought, one being American and the other European. Sinclair states that European and American theories are identified as performance to media and communications. They are differences between these two and the European is characterized as interpretive and holistic in scope and American as empirical and micro (Sinclair, 2002). What this means is that we can study the media according to either the American way or the European way, but the outcome of the study would be different. The European way relays heavily interpretive and holistic in scope that is taking a macro-perspective, looking down on society on a whole (Sinclair, 2002). It exists most often in the sociopolitical stance of Marxists. This school of thought originated from the capital of Kentucky initiate, a group of Marxist based at Frankfurt in Germany, who had developed their critical theory. This theory is now usually called cultural Marxism or Western Marxism (Sinclair, 2002). Western Marxism is said to incorporate semiology and structuralism in the media and ideologic Critique argues that the media induce misunderstanding (Sinclair, 2002). The British were seeking to reconcile traditionalistic British Marxism, which had little conception of culture at all with a theoretical critique of the media (Sinclair, 2002). In 1960 the University of Birmingham established a Center for modern-day Cultural Studies and taught a combination of literary criticism and Marxist sociology. The Birmingham School emphasized the significance of media images and representations within the context of social and political conflicts . political Economy studies the production and distribution of media content, It does not argue that media content under capitalism is ideological but somehow had assume that audiences fall under the ideological influence. The American way is of direct observation and controlled measurable occurrences. The American Empiricism defines content analysis as a systematic and quantifiable method to describe and analyze the meaning of the media messages (Sinclair, 2002). Harold Lesswell (1948) said that a favorable way to describe communication is to answer these questions, who, says what, through which channel, to whom, with what effect? through with(predicate) this model we can study the way messages are transferred and to whom.Textual analysis is a way of gathering and analyzing information in academic research, it is also a way to approach media texts to try to understand their meanings (McKee, 2001). Content analysis breaks down the components of a program or newspaper into units wh ich you are able to count them and replicates can be done. Semiotic analysis on the other hand, breaks down different elements of a text and labels them. In media studies, there is never a claim to whether a text is an accurate or away representation of reality. This means there is never a single crystalise way of any text (McKee, 2001). The text is likely to be interpret through genre, the different codes producers and audiences communicated with and context, which is divide into 3 levels, the rest of the text, the genre of the text, the key public context in which a text is circulated (McKee, 2001). Since there is no correct way of interpreting a text we need to learn how to understand media text and the world of reality. One way is by understanding the elements of language and culture, the form and context that shape the meanings that are available to us.