Alaska Airlines 3

It was a critical time for Alaska Airlines, and they never encountered such a challenge and crisis in the comp any(prenominal)s existence. Flight 261 had crashed killing 88 people on board while the National Transportation rubber eraser Board (NTSB) was reporting that the potential cause of the crash was due to a lack of regular airplane maintenance. Most detrimental to the airline was the media published a letter from 64 Alaska Airlines mechanics. The letter disclosed insider information regarding a base maintenance managers inappropriate activities of contradicting federal air king regulations, leading to dangerous trading operations.This letter also built more express that it was Alaska Airlines negligence that resulted in the tragedy. In addition to the maintenance crew, the pilots posted a pass on the weddings website complaining about the muff of Alaska Airlines. It was apparent that pilots, a integral as lots for an airline participation, did not trust incorporate m anagement. Alaska Airlines had been run for 70 years and had climbed in status during the 1990s, if the company could not promptly and appropriately handle this crisis, its reputation could be destroyed.It was time to judge Alaska Airlines capability of manipulation crisis management, management system and hollow relations. Alaska Airline, a veteran in the indus learn, would have to deal with the public interrogatory as they sorted through the government investigation to determine the contain cause of the crash. In the transportation industry, aggregates are common which made handling this crisis more difficult. The difficulty is due to every move or intercourse the airlines make are out for the public to view and criticize. Airing the sleazy laundry of Alaska Airlines was an extremely embarrassing situation .Management could not support the criticisms for timidity of completely destroying their reputation. However, those criticizing the company were employees and knew firs thand what was happening. In the end, the company has to acknowledge the misdirection of corporate management team. This spelled trouble for the airline. However, if everything was handled properly, there were still some achievable solutions that would be helpful to the airline. If I were Mr. Hamel, I would communicate with the union board members immediately.Although there were 64 mechanics participating in the complaint, the decisive power and attitude was in the announcement of the union. If the union sends a clear message to the public to criticize Alaska Airlines, it would lead to unpredictable damage to the future of the company. However, if the union spoke cautiously about the letter, it could help alleviate some of the banish press about the airline. Alaska Airlines should address the union so they understand that this was an mortal case and not how the company runs its day to day operations.The airline would want the union to allow them to address the issue with the p ublic and ensure safer operations in the future. If the union works with Alaska Airlines, they will secure a rich opportunity to win back their reputation, investigate the issue and restructure its management. Hamel would try his hardest to persuade the union that this was a win-win solution for the union and Alaska Airlines. Second, Hamel needs to set up a joint investigate panel with the union leading to investigate the complaints thoroughly.If the contents of the complaint were true, that manager should be held responsible. Holding managers accountable proves to the employees that the company does not tolerate unethical management practices. This should help the employees grasp a little more trust into management, knowing that their voices are heard. Then, base on the issue, the investigation could be extended to a broader range to any areas concerning safety. Hamel again should address the union to get cooperation from them.The union needs to fall upon that the airline is taking responsibility for their actions and that will regain some pledge from the union and employees. Considering the power of unions in any industry, it is risky for a company to address sensitive issues without union support. Lastly, Hamel should establish regular communication and come a problem-solving system that keeps the union in touch with their labor style. It would be in the best interest of the Alaska Airlines to work with union from this point on so any conflicts that may arise are more in all likelihood to be worked out privately.In todays society all companies are trying to spark off employees to participate in corporate matters and contri ande more opinions and ideas. Labor unions freighter be viewed positively when they help unite the employees and the corporation. The key is how to cooperate with the union and treat it as a resource to develop the business but not a hindrance to the company. By means of tackling this issue strategically, companies undersurface dramatically unite and motivate their employees and finally create a presbyopic term win-win situation.