Case Study of Week Essay

Analysis of the template is most suitable for Kinkead. The reason is based on the case, electricity meters (EM), power tools (EI) products for customers to perform the same basic function. So their alternatives, so it needs to calculate a sales combined variances template, template B did not provide this data. Part B Answer: According to the relationship between the BCG matrix, analysis of market share and market growth. First, for the EM 499 286 According to Table, the variance of the size of the market is unfavorable, the size of the market because their budget is 800000, but the actual market size of 650000, it does not implement the expectations. The EM market share difference to 0, with 10% of the actual and budgeted position, it will not change. Therefore, they are a cash cow. Therefore, EM is the Cash Cow. Additionally, the Kinkead has been a leading Australia firm, and EM is the older but still dominant technology. Followed by EI table EI of the variance of the size of the market for 374,464 budgets, the size of the market for 250,000, lower than the actual market size of 363,500, more than expected. The market share variance is 241,321 Unfavorable which has decrease from 10% to 8%. Therefore, EI question mark. In addition, EI technology is new, or experiment. EI’s future is uncertain. Part C Answer: They seek cash cow product strategy, so there are two aspects of the important aspects of the performance, EM, reduce production costs and increase market share. More particularly, their market share of the difference does not change, which means it is a mature stage, and manufacturing has been standardized. So the company should take some new measures to reduce production costs. Secondly, the company should increase their market share, such as increased management fees. EI use of labeling strategies, there are three aspects of performance is very important to the EI. The first is the R ; D performance; they should increase R ; D costs continue to research new technologies for enterprises to create more profits in the future. Followed by market share, companies need to increase their market share of the product EI, because it is the mark phase of the problem, the future is uncertain. Thus, increasing its market share will change in the future star. Finally, production and sales is also very important, EI, because only effective production, to meet customer demand, increase the number of sales. Part D Answer: Assessment of the electromagnetic properties of the first actual sale price of $ 29, less than the standard price of $ 30, but only sold 65,000 units lower than planned sales of 80,000 units. There are two reasons led to this situation, first of all is their total market demand has been shrinking. Second, the actual sales commission EM is only $ 1, but the EI commission is $ 14. 9, which could lead salespeople do not want to sell the product. To evaluate the EI performance, the first problem is underpriced. Although the actual selling price is $153 which is higher than $150, the sale volume is 29,000 units which is large than budget 25,000 units. Secondly, although the size of the market from EI budget increase 250,000 units 362,500 units, the EI market share is not meet expectations, it has dropped from 10% to 8%. This means that the performance of the EI Company is not satisfied. Third, the staff may lack experience, because the actual manufacturing cost is $ 42. 1, higher than the standard $ 40. Finally, from a fixed cost analysis can be found, $ 121,000 of costs and unfavorable actual production costs are higher than the planned $ 11,000, from $ 1,388,000 to $ 1,399,000. Therefore, enterprises should improve production efficiency. On the other hand, the overall performance of EM and EI, and a profit of $ 51,000, cost of sales decreased $ 5,000 plans to invest $ 250,000 of the actual value of $ 245,000. The sales mix variance data can be found, there are more people choose EI, because the EI sales mix variance is $ 1,789,714! EM sales mix variance is $ 1,253, 571 should not be. The reason may be that the sales staff did not want to sell products EM, actual sales commission EI is 14. 9 dollars, but the commission is only $ 1. Second, EI is a new product and new technology, which will attract more customers to buy and more popular than the old.

Theme of Death across Dr Faustus, Paradise Lost, Shakespeares Sonnets Essay - 1

Theme of Death across Dr Faustus, Paradise Lost, Shakespeares Sonnets and The Pardoners Tale - Essay Example Death is that relentless time passing, causing everything to decay. It is the transience of things, of all that is mortal and born in time. Time devours everything (Shakespeare). Death is also a sad force that cannot be stopped, not by anything on earth (Shakespeare (b)): Since neither brass nor stone nor earth nor the limitless ocean is strong enough to resist the sad force of mortality, how can beauty possibly resist death’s rage when beauty is no stronger than a flower? How could your beauty, which is as fragile as the sweet breath of summer, hold out against the destructive assaults of time when neither invulnerable rocks nor gates of steel are strong enough to resist its decaying power? (Shakespeare (b)) Yet, in the midst of this grave and gloomy image of death as the incessant work of time, there is also an aspect of death that transcends the destruction, and that is the beauty of the beloved as immortalized in the poetry, according to Shakespeare (Shakespeare (c)): Despite death and ignorant enmity, you shall continue on. All those generations to come, down to the weary end of time, will devote space to praising you. So until Judgment Day, when you are raised up, you will live in this poetry, and in the eyes of lovers who read this. (Shakespeare (c)) In Christopher Marlowe’s ‘The Tragical History of Dr. Faustus’ again we see the same themes about death being, in essence, something that is of man’s making, through the decisions that he makes to either go with the good in him, or in the case of Dr. Faustus, to sign away his soul to the devil in exchange for his worldly ambitions and desires. Where in Milton the cause of the death in metaphorical terms was the disobedience by Adam and Eve of the express command of God, in Dr. Faustus by Marlowe there is the sense of the key protagonist willing to risk all, even his soul, for the sake of a worldly career and knowledge of a dubious magic that would not save him in the end. Knowledge

Report 'Holyhead to Cowes' Essay Example | Topics and Well Written Essays - 2000 words

Report 'Holyhead to Cowes' - Essay Example It is in line with this that the report was prepared to give stakeholders a very vivid idea of the final costing and planning of the event. The report focused on key aspects of the planning that has been done so far and how the event is hoped to be delivered on the due date. Key areas of planning that has been put in place so far include completed work structure, costing structure, health and safety preparations, risk management, and communication plans. Based on these preparations that have been completed, it has been concluded that the university is in a position to successfully start off its race on the planned date. 2.0 Event Management 2.1 Pre-planning The pre-planning focuses on answering the 5W questions (Brenke &Wagner 2006). On the question of why the event is important, it would be noted that this is an event that will serve as a platform for the union to be of relevance to its society through the raising of fund to support society welfare. On the question of what will be p resented at the event, a simple answer of a cycling race will be given. There will be detailed information on where the event will take place but this could be summarised as following a route from Holyhead to Cowes. The event is planned to take place on the 4th of May 2014, in the open lanes of the identified route from 6am to 5pm on each day; and this answers the question of when. Lastly, the question of who is answered by identifying the stakeholders of the event, who include executives of the union, event planners, cyclists and community members 2.4 Event overview Generally, this is an event of fund raising cycle ride that is to take place from Holyhead on Angelsey to Cowes. The event can therefore be said to be made up of two major broad goals, the first of which has to do with the need to have a cycling race in place for selected cyclists. As part of the cycling component of the event, event planners are expected to gather thirty (30) cyclists in good standing who will be engag ed in competitive cycling sport from Holyhead to Cowes. The second component of the event is the fund raising, which requires the event planners to be in a position to put in place structures that will ensure that philanthropists and other donors give to a good course, which is being championed by WUCC. The whole event is scheduled to take place on the 4th of May, 2014. 2.3 Work Structure The structure of the event is expected to have five (5) major divisions or parts, which will be made up of route management, hotel booking, registrations, operations and marketing. The structure is however expected to follow a multi level approach, meaning that each of the major components will have its own sub divisions. For example under the route management, there is expected to be the appointment of team leaders who will further map out the required areas for the race. Under the hotel booking, it is expected that search will also be made for bike

Moral views in the development of English law Essay

Moral views in the development of English law - Essay Example 123), which calls upon a legal community's moral judgment in determining what is aptly, the common good. Moreover, within the context of English Law, this relationship is further emphasised in the role that judges play in the development of precedents embodied within case law. Thus, it is within this context that this essay aims to analyse the significance that moral views have played, if they did, in the development of English Law. As this essay will argue, moral views have played a significant role in the development of English laws, due to the consideration that the legal community has given to the collective standards of morality accepted by the English society in creating legislations, statutes, and EC (European Council) Directives; and the discretion of judges in developing precedents in common law. To prove this point, the essay will begin by presenting the sources of English Law. It will then illustrate the manner that legislations, statutes, and EC Directives are reflective of societal perceptions of morality; and the extent of judges' discretion in case law. Lastly, the essay will illustrate the role morals have played in the development of English law, as well as the effect it has had the law's legal development, before ending with concluding statements. Under English Law, legal development proceeds through a number of instruments such as precedent through courts, legislation through the UK parliament, and as a result of European legislation through directives and decisions of the European Union court adopted by the government. What is apparent among these sources is the degree of discretionary power given both to the individual judges under common law in terms of interpretation, such that disputes can be resolved in a manner that can be either just or unjust; and to the legal community in terms of legislation, which is affected by the individual judgment of each member, as well - both of which will be discussed in following sections. What is imperative as this point, however, is the need to distinguish between morality and moral views, such that while morality refers to some conventional conception of right or wrong; moral views, which is the topic of this essay, refers to the individual standards adhered to by individual judges an d members of the parliament, as well as legislators of Community law. Thus, in order to illustrate that moral views are significant in the development of laws, one must simply illustrate that discretion is evident in the legal development of English Law, regardless if this legal development is moral or not. In this respect, this essay argues that the significance of moral views are evident in the way that English Law can both either be just or unjust, depending on the consensus of legislators' moral views regarding the common good; and the moral judgment of case law judges in interpreting these rules. English Law and the Common Good The Parliament consists of the Crown, the elected House of Common and the Unelected House of Lords. As Sir E. Coke claims, it is "the highest and most honourable and absolute Court of Justice in England,' and its 'jurisdiction' is 'so transcendent' that it can make and repeal laws on any subject matter and its honour and justice cannot be doubted" (cited in Walters 2003). This is also echoed by Austin, claiming that "the sovereign, or supreme legislator, is the author of all law"

Raising Individual Financial Awareness Essay Example | Topics and Well Written Essays - 1250 words

Raising Individual Financial Awareness - Essay Example One type of personal pension is a defined contribution pension, also known as money purchase scheme, which is bought by contributions made by the employer and the employee. Defined benefit pension, also known as final salary schemes, is another type of pension scheme wherein the benefits are paid based on the scheme rules such as time and changing salary levels and mortality rates, etc. The best way to differentiate between the above mentioned 2 schemes is by identifying the riskholder. Employer is the risk holder as he underwrites the vast majority of costs attached with defined benefit schemes. Employee or the scheme member is the risk holder as contributions are paid back at fixed levels, therefore if the contribution rates are not increased when the returns are poor, the retirement benefits will also be lower than they had planned for (TSSA). Bill Murray, in case of , defined contribution scheme, can increase his contribution if he feels it is necessary to increase his pension. T herefore in case he wants to have ?18,000 as his annual retirement he needs to increase his pension pot to ?284,000, assuming ?100,000 pension pot fetches on average ?6341 to a healthy 65 year old male (Annuity). In case of, defined benefit pension he will know roughly how much he will get, as the amount will depend on the length of time he has worked and his final salary. Therefore, if the scheme is based on 60ths i.e. Bill will get 1/60th of his final salary for his pension each year, and assuming he has been working for 42 years, his final salary should be ?25,714. This should be easily achievable because the average salary in 2010 for marketing was ?37500 (ITJobsWatch). Bill Murray should choose the defined benefit scheme because it gives him certain amount irrespective of the state of the economy. The scheme will also pay him more if his salary is anywhere close to the average salary if not more. Government has proposed to s include an option for a flat rate State Pension of ar ound ?140 a week for a single person and change in the limit of state pension age (DirectGov, State pension Reforms). The reason behind is the need to meet the needs of future pensioners, who are saving lesser, and with people living longer, the burden of pension also increases on the Government. Part B Houses bought to be rented out should have a buy to let mortgage, which is often interest only. The full amount that was borrowed is repaid at the end of the mortgage. Buy to let mortgages often require the rental for the property to be a set percentage above the mortgage repayment (Mortgages). HSBC’s tracker rate mortgage is suitable for Annie. It has a repayment rate of 3.99% plus base rate and costs ?1499 to set up (HSBC). Table 1 below estimates if buying a flat and renting out is a worthwhile investment. The below estimates are based on an assumption the flat is occupied by tenants for all 12 months. Table 1: Estimates of renting the flat (all figures in ?) Rental Income (?1500*12) 18000 Commission (15% of ?18000) (2700) Insurance (assumed) (1000) Interest (based on HSBC rate) (5850) Maintenance (assumed) (1500) Other costs (assumed) (500) Profit/(Loss) 10550 As per the estimates above, Annie would make about ?10,550 annually. Interest payments are low merely because the deposit of ?70,000 which Annie has provided. When Annie intends to sell

Why is Corporal Punishment Still Use in Africa What are the Essay

Why is Corporal Punishment Still Use in Africa What are the Alternatives - Essay Example It further revealed that more than 98 percent of the children surveyed reported experiencing corporal punishment. More than a third of these children said they experienced it at least once a week; 20 percent said they had been burnt as a form of punishment; and more than 60 percent of the children said they experienced corporal punishment at school regularly. One out of every seven children said they experienced it every day (D. Naker and D. Sekitoleko 2009). The discussion in this paper provides a criticism of corporal punishment of children within families and schools in the region of Africa. The paper intends to establish that corporal punishment to children is a significant violation of their human rights but it has been embedded in social, cultural and religious aspect of life in Africa. The paper will further explore the reasons why it is common in Africa despite the fact that it extremely damages children’s development, make them sensitive and can harm them in many ways. The paper intends to provide the potential consequences of corporal punishment on children, and suggests how corporal/physical punishment might be eliminated in Africa. In the end the paper will provide the comprehensive detail about the possible alternatives of corporal punishment along with the critical analysis of these alternatives. The critical analysis will provide the discussion that how the alternatives can be more successful as a form of punishment with less damaging effects on children’s body and mind. Why is Corporal Punishment Still Used in Africa? What  are the Alternatives? I. Introduction â€Å"Physical punishment of people, especially by hitting or beating them† Oxford dictionary â€Å"Physical punishment as distinguished from pecuniary punishment or a fine; any kind of punishment inflicted on the body.†

Marketing environment Essay Example for Free

Marketing environment Essay Product Offerings Kellogg’s is in the breakfast cereal market. It principal products are related to ready-to-eat cereals. In addition to this the company also manufactures and sells many convenience foods such as crackers, cereal bars, veggie foods, frozen waffles, toaster pastries, fruit snacks cookies etc. As of 2009, the manufacturing of these products took place in 19 countries across the world and were sold in over 180 countries. The company’s brands include Kellogg’s, Keebler, Cheez-It, Murray, Austin and Famous Amos. The company also has several brand names attached to its products such as: Apple Jacks, Mueslix, Pops, Corn Pops, Cruncheroos, Bran Buds, Cocoa Krispies, special K, Smacks etc in US; Suchrilos and related products and Zucharita and related products in Latin America; Vive and Vector in Canada; Optima, Choco Pops, Muslix, Honey Loops, Country Store, Ricicles etc in Europe; Cerola, Sultana Bran, BeBig, Chex, Frosties etc. in Asia and Australia (Kellogg’s Investor Information). Following is the market share for the different cereal brands over the past 14 years. Fig – 12 Most Popular Cereal Brands (Topher, 2008) Target markets Customers Kellogg’s has separated its business into two segments: North America and International. The company generates two thirds of its revenues in North America which consists of United States and Canada. These are shown in the figure below. Fig – 13 Kellogg’s market sales by region, in millions (wikinvest, 2009) In United States, the biggest retail consumer of Kellogg’s are the Wal-Mart Stores that accounts for about 20% of its net sale. In fact no other consumer accounts for more than 10% of its net sales. Kellogg’s revenue in North America is further divided into different sections based on product types such as cereals, snacks and frozen and specialty categories. This is shown in the figure below. Fig – 14 Kellogg’s sales by Product Category (wikinvest, 2009) Competition The company faces competition for sales of all of its principal products in its major markets, both domestically and internationally. The Companys products compete with advertised and branded products of a similar nature as well as unadvertised and private label products, which are distributed at lower prices, and also with other food products with different characteristics. Principal factors for competition include new product introductions, product quality, composition, and nutritional value, price, advertising and promotion (Kellogg). The primary competitors of Kellogg’s are General Mills and Kraft which sells breakfast cereal under the Pos brand. Among this the revenues of Kraft are triple as compared to the other two brands with its leading segment being snacks. However, both Kellogg’s and General Mills receive more of their revenues from the cereal segment. The table below shows the company comparison. Company Net Revenues (in millions) International Revenues as % of sales Gross Margin % Kellogg’s $ 10,906 32. 6% 44. 2% General Mills $ 12,442 17% 36% Kraft $ 34,356 32. 4 36. 1% Table – 15 Company Comparison (wikinvest, 2009) Supply chain As mentioned, Wal-Mart accounts for about 20% of the company’s product sales in United States. The company uses both its sales force as well as business arrangements with brokers and distributors to sell its products. The products are eventually resold to consumers in retail stores, restaurants and other food service establishments (Kellogg’s Investor Information). The figure below gives the different types of distribution channels of the company. Fig – 16 Kellogg’s distribution Channels (http://www. docstoc. com/docs/3584505/Kellogg%EF%BF%BDs-Marketing-Strategy-and-Marketing-Plans ) Market position Product Sales Regardless of the bad moments it has faced over the year, especially thorough the 1990s, Kellogg’s still the market leader in the US cereal market. Despite increasing competition Kellogg’s has slowly increased its share in the market and control about 1/3rd of the market. This is followed by General Mills and Quaker and Post. In addition to this, Kellogg’s controls as much as 50% of the market for new cereals in the United States with the introduction of more new cereals than either of its competitors. The figure below shows the 2008 US cereal market. Fig – 17 US Cereal Market Share (wikinvest, 2009) The figure below shows the market share trends for the top cereal producers over the past 10 years. Fig – 18 Market share trends for the past 10 years (Topher, 2008) Employment Financial statistics The company employs about 32400 employees worldwide which its latest figures as of 2009. It has generated about 12. 8 billion in net worldwide sales of which its earning were $ 1. 1 billion. The company keeps low sales targets for its internal net sales since it is a mature market. The figures are between 1-3 %. The company exceeded this target with a net sales growth of 9% in the year 2008 and a growth rate of 5. 4. The targets for internal operating margins are between 4-6% which the company achieved by reaching a figure of 4. 5%. The net earnings per share target for the company is between 7-9%. The company achieved a diluted earning per share grew by 8% which the currency neutral EPS grew by 10% which was more than its target. The figure below shows the financial highlights of the company for the past 3 years. Fig – 19 Kellogg’s 2008 financial highlights (Kellogg’s Investor Information) Since one of the major draws of the company is the innovation of its products,, the company sets aside a considerable budget for RD. The expenditure figures for this head were $181 million in 2008. The corresponding budget was $ 171 million in 2007 and $191 million in 2006. Marketing Advertising The company has an excellent marketing team which has used varied channels for sales and promotion of its products. These include: Mass Advertising – popular characters like Tony the TigerTM and Snap! Crackle! Pop! TM, on TV; Direct Promotions: Coupons; Trade Promotions: In-store displays, Samples; Personal Selling: Prime-account reps, Area reps; Penetration Chain stores, Independent wholesalers; Sales Channel Brand equity; Logistics Finished goods warehouse centers or independent warehouses (Kellogg’s Company – Products).